Mobile application advertising PDF Print E-mail

AdMobili is a mobile technological platform - advertising for mobile applications on mobile phones.

AdMobili position lies between Advertising Agencies and Mobile Application Developers, connecting these two groups.

We are focusing on mobile application developers and help them achieve growth and development through the help of our AdMobili solutions. Our solutions are quick and effective, thus not needing hardly any input from our users.

Developers

Most of the mobile applications are free. They are usually basic and wouldn’t go for more than 10$, in most cases not even over 2$ on the market. The developer has far too much work and expenses with the 2$ applications thus deciding to make it free. Besides that, the fact that most of the users come from the under 20 audience and don’t have their own credit cards thus being unable to make the purchase exists. We can help these developers achieve a solid earning through ads. The functionality of a similar concept has already been proven by Google with the AdWords / AdSense solutions. Besides that, our system offers a DualMode type of use. The Application can be used as a demo with ads or a registered (purchased) version.

AdMobili is simple, yet effective solution based on proven concept of low cost advertising. The whole market consists of approx 2.5 Billion mobile phones. The market share of mobile phones (MIDP2), compatible for the AdMobili solution is 72.69 % (mobref.com 2008) or 1.8 Billion mobile phones WorldWide. Each of 1.8 Billion mobile phones has at least one mobile application installed, capable to make income from AdMobili solution. Most of the mobile applications are free and there is no income for developers. AdMobili will give opportunity to developers as Google has given the similar opportunity to web page owners.

The basic products of the company are MobiAdServer and MobiAdAPI (Application programming interface)

Mobile application advertising

Proxy mobile ads server (MobiAdServer) enables:

  • Receiving of the demands for the delivery of the ad (client, type of ad (text, picture, video), location output, ad category (games, local info, other etc.)
  • Preparation of the ad demand for the ad agent
  • Adjustments of the ad demand to fit the wishes of the client
  • Sending the ad to the client
  • Gathering the information (by different criteria) about:
    • Received demands
    • Mediated ads
    • Chosen ads
  • Preparing of reports for:
    • Developers
    • Agents

API enables developers of mobile applications:

  • Logging on the MobiAdServer
  • Authentication (developer, application, terminal)
  • Developing the demand for the delivery of the ads
  • Receiving of the ads
  • Ads display under certain conditions
  • Click-to-WAP
  • Click-to-call
  • Click-to-SMS
  • Click-to-email